How To Deliver Real Value to Sponsors in Hybrid/Virtual Events?
Amongst the many challenges faced by virtual/hybrid event’s organizers is that of driving value for event sponsors, where promising exposure isn’t enough. Unlike in-person events, you need to think of creative ways for your sponsors to be able to connect with your attendees when organizing a virtual/hybrid event.
Let’s be clear – creating valuable sponsorship opportunities is not only a key factor for the success of an event, but it will also be essential for the long-term viability of virtual/hybrid events. It is a completely different experience than an event held at a physical venue, so the sponsors expectations tend to be higher, and you should be able to meet their expectations and to retain them for your future events.
In this piece, we are sharing two different ways with some examples in which you can provide value to your virtual event sponsors.
1-Act on content:
- Dynamic Video and Live Streaming
- Video Interstitials
- Overlays and Lower Third Graphics
- Sponsor-Led Talks/Breakout room
- Timely and Contextual Calls-to-Action
- Tangible Content Extensions
2-Act on Fun:
- Sponsored Games
- Branded Virtual Waiting Rooms
- Printed Agendas or Programs
- Virtual Scavenger Hunt
- Sponsored Virtual Happy Hour
- Sponsored Meal Breaks
To sum up, the success of your virtual/hybrid event is not just limited to how your event attendees feel about your event. It’s important to note that your sponsors are happy and are getting their return on investment. This can be achieved by providing them value and establishing yourself as a trusted partner.